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This domain jcbofidaho.com states the following, "Search our used equipment to find the right match for you." We analyzed that the webpage stated " Advanced equipment that will help you get the job done." It also stated " Our aftermarket care is second to none. Call our sales department or find our nearest location. New and Used Construction Equipment Dealer in Idaho. JCB of Idaho Serving Heyburn, Idaho Falls and Nampa, ID. Locations to find new JCB equipment. And a huge used equipment inventory. JCB of Idaho NEW LOOK SAME GREAT SERVICE. Give us a Call for Your Rental Needs." The header had Boise as the highest ranking search term. It was followed by Nampa, Meridian, and Heyburn which isn't as ranked as highly as Boise. The next words they used was Idaho Falls. Pocatello was also included but could not be understood by search crawlers.